This review will look into what TweetDeck is and does, and point out the pros and cons of using TweetDeck. For information on our favourite social media management tools click here.
It’s difficult enough with a single Twitter account to keep track of tweets to send, and the mentions, likes, and retweets. How do you do that with multiple accounts without losing the plot? TweetDeck is an application that allows a user to monitor and tweet from multiple Twitter accounts. It was originally designed for multiple social media platforms, but with its purchase in 2011 by Twitter, that support has been phased out. While many features from TweetDeck have been incorporated through the years into Twitter, it is still one of the most popular applications on the web for managing accounts.
To ensure security, users sign in to TweetDeck using their Twitter username and password, and Twitter’s two-step authentication is an option for even more security. In the dashboard, there are multiple columns allowing you to organise your Twitter accounts by name, timeline, recent activity, favourites and more, through a single interface. With the ability to create as many columns as you want, TweetDeck gives you the flexibility to customise and design the dashboard to fit your unique needs. Enterprise users will find TweetDeck a bit of a godsend for keeping track of their brand and to monitor and promote their business. It can be a hassle to keep personal and business accounts separate, but the column feature of the dashboard makes it easy to keep track of what goes where.
What makes TweetDeck especially useful is the ability to schedule tweets for later release automatically. If you send tweets manually, TweetDeck recently added an extra step to confirm that you really want to send the tweet – good for rethinking those midnight tweet storms. If you wish to write a series of tweets to various accounts at once, you can save them in a queue and send them all with one click. You can set up multiple accounts to follow in the same way. If you’d like to send a tweet to multiple accounts, you can select or deselect as many as you wish. There is also a TweetDeck feature that automatically shortens urls in your tweets or tweetstreams. You can also apply filters to control what shows up in your twitter streams to eliminate clutter. You can also set alarms for your streams that alert you to developing trends.
Twitter recently added a feature to make signing in easier. If you are logged onto your Twitter account, you will be instantly logged into the web version of TweetDeck. This is part of a push to eliminate desktop TweetDeck apps, as well as the mobile versions found in the app stores.
Pros of using TweetDeck
- Customizable interface to suit your needs
- Multiple columns can be viewed on one screen to reduce tabbing
- Links can be added and will be automatically shortened
- Schedule tweets for later release
- Monitor multiple keywords and conversions easily
- Manage multiple accounts with one interface
- Columns can be color coded
Cons of using TweetDeck
- Analytics features lacking – though there is a link on the dashboard to Twitter Analytics.
- Uses military time (24 hour clock)
- Won’t auto-complete mentions
- Shortened URLs cannot be customized – you get what TweetDeck gives you
- Support for other social platforms phased out. Facebook, LinkedIn, and other platforms have been supported, dropped, and re-supported over time. It appears that Twitter is heading towards a Twitter-only application.
- Windows desktop app support eliminated, with Mac to follow
- Attempting to move to strictly web-based. This goes contrary to how social media is used today with mobile devices and smart phones.
This will be one of the shortest sections on pricing you will find in a review. While other media management options may either charge by tweet or apply monthly fees, TweetDeck has always been free. Being owned by Twitter, it is unlikely that will change any time soon.
If all you are wanting to manage is Twitter, TweetDeck is an attractive option – particularly since it is free. Being able to sort and organize various accounts in columns makes it easy to track and tweak accounts as necessary. Like most social media tools aimed at professionals, everyday users won’t find that many reasons to go with TweetDeck. And if you want to manage your other social media accounts from one interface, TweetDeck won’t fit the bill. Rather than get TweetDeck for Twitter, something else for Facebook, and so on, you will be better off finding an application that manages all or most of your social media accounts. For info on best alternatives to Tweetdeck click here
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