The Ultimate Social Media Strategy Cheat Sheet…for Business 2017

By | November 29, 2016
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Ever struggled to organise your company’s social media schedule?

This handy social media schedule template will help you easily break down your day to day tasks and ensure your following best practises for Pinterest, Instagram, LinkedIn, Twitter and Facebook.

If you’ve ever wondered how the best social media managers keep on track, here’s how to manage social media like a pro!

It’s vital that you define your audience first before you dive into the world of online marketing, then take your time and plan your schedule. Analysing your competitors is a great way to do this – explore how often and what type of content they tend to post, see what’s most successful and gains the most interest. You can then use this information as inspiration to create your own amazing content. Remember! Don’t copy – be inspired and make it original, don’t be afraid to think outside the box, this will definitely keep you one step ahead of the competition.

Have fun and best of luck!

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How to manage social media like a pro!


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6 thoughts on “The Ultimate Social Media Strategy Cheat Sheet…for Business 2017

  1. Janelle

    Thanks. With all of the babble around about how to perform your social tasks its good to get a check list.
    Your list will make the job simple.
    Scheduling is not addressed in this list. I know that some social media is timing sensitive.
    There are automated scheduled calendars available to further simplify the process. Do you have simple timing tips for different media?

    1. Lou Post author

      Thanks for your comments 🙂 It depends on if you’re in favour of scheduling or not. We know many social media experts who are very much against them, so we’d prefer to leave scheduling to your discretion.

      That doesn’t mean we don’t have some helpful tips for scheduling…First, here’s a link to a handy infographic by MonaLysa Digital that gives you a generic best-times to post for Facebook, Instagram, Pinterest and Twitter

      Klout also has a great scheduling feature that also advises best times to post for your audience.

      We would advise a mixture of both scheduling and real-time posts throughout the day, you’re less likely to miss out on trending topics and timely engagement.

      Hope that helps.

  2. Pitin

    I think social media is a good way to promote contents but we should not neglect that fact that awesome content should come first followed by engagement with your readers.

    I have little to no success in getting conversions in social media. I have spent money, time and effort in being active in the hope of gaining followers, shares, and comments.

    But at the end of the day, it all boils down to one thing – conversions!

  3. stefan

    Hi Lisa, thanks for your relevant Cheat Sheets. I also think it’s really important to establish a social media strategy before start posting like crazy on our websites.
    I have to confess I am not strong on social media, but I think I am losing a great opportunity to reach more people. I am going to use your check list to be more organised and accomplish what needs to be done.

    Let me just ask you something. What’s the difference between the red and black? Are the tasks in red more important?

    Thank you so much


    1. Lou Post author

      Good question, they’re all just as important. If this is your first time with social media however, I would advise starting small and using one or two social media platforms to see how you get on first.

      Best of luck


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