This week we continue reviewing some of the HOTTEST books on social media…
About The Art Social Media: Power Tips for Power Users
Do you know what companies use social media the best? Chances are that you don’t. The impact of social media has is quite huge and still remains untapped by many users. If you’re a business owner you more than likely have or at least trying to master some sort of social media presence. However, many users don’t know how to tap into social media marketing, consumer engagement or create the right content to post. This is what led Guy Kawasaki to create The Art of Social Media: Power Tips for Power Users
Who is Guy Kiyosaki?
Guy Kawasaki goes by many titles including secular evangelist, accomplished author, and prominent speaker. He is the face behind Canva, the author of thirteen books some of which have been Wall Street Journal and New York Times Bestsellers, and a keynote speaker for firms such as Microsoft, Apples, Audi, Nike, Google, Gartner and Breitling. His target audience includes academic institutions, small businesses, trade associations, social media users and is known for using practical and tactical approach to inspire and motivate readers.
Some of the topics he covers include social media, innovation, entrepreneurship, enchantment, and evangelism. Through his book “The Art of Social Media: power Tips for Power Users ” which he has co-authored with Peg Fitzpatrick, Guy Kawasaki offers social media marketing tips for small businesses and individuals.
The Art of Social Media: Power Tips for Power Users: Positives
- Easy to Read: The author follows a very simple approach that can be understood even by people new to social media or social media management. He has broken down the main ideas into 12 chapters for easy understanding.
- Day-to-day Examples: Guy Kawasaki uses day-to-day examples to pass the message forward. For instance, in tip #17 he uses network lists, communities and groups, things we are all familiar with if not part of.he even covers Twitter Chat, Google + Hangouts, Content Sharing, Video Broadcasting.
- Humorous Approach: Guy includes a lot of humour in his content – which I love!
- Well-detailed: Although easy and simple to understand, the book goes into great depths to explain the key aspects of social media marketing. He touches on what companies use social media the best, social media optimisation (SMO), content creation, creating perfect posts, content sharing, integrating social sharing and much more.
- Current Advice: The book is on par with the latest developments and this assures a user of able to apply the advice and tips even today. For instance, he teaches on the right photo size to attach on Facebook, LinkedIn or Pinterest Post, the best headset, cam or lighting rig for Google+ video broadcasting.
The Art of Social Media: Power Tips for Power Users: Negatives
- Not necessarily for larger firms: I would definitely recommend the tips he shares in this book for small businesses and individuals rather than large companies who desire a more complex approach.
What Are Consumers Saying?
Simple: Many buyers praise the book for being simple and easy to follow. They love the use of basic language that can be understood by a person new to the whole social media market realm.
Relevant: Consumers still find the book relevant to today’s social media marketing even though it was published a few years ago. People in network marketing, SMM and direct selling still refer to the book even today.
I really enjoyed this book and can definitely use the advice as an individual and I would recommend it for small business. I think the biggest take away would be SMO – getting your profiles as optimised as possible is a great tip and Guy shows you how to do it properly.
Where to purchase
The Art of Social Media: Power Tips for Power Users